Psychological Editing- Andrei

I was browsing through youtube videos, hoping to find an interesting and effective way to edit our title sequence together and I managed to find this clip.

Post production is where all the pieces of our title sequence come together and understanding the psychology behind editing will help us create a title sequence with purpose.

The video explains the reason why a target audience prefer and enjoy some movies more than others. This is due simply because the audience tends to analyse the film they are watching subconsciously, therefore they have a preset impression of a movie right after watching the title sequence, hence why our title sequence needs to be flawless.

We can, firstly begin by selecting all the footage that we feel is most powerful, can help us tell a story and could be effectively put together to maintain the viewer's attention and suspend their disbelief. One way we can make this happen is through our editing,by using the 'Kuleshov Effect', whereby we take a few clips that do not necessarily have a connection to each other and organize them in such way that we could create something that wasn't initially there. This could impact the quality of our title sequence greatly as using a such simplistic, yet so effective technique will expand the audience's knowledge of the film and help them form a more detailed perception of it, making them more engaged in the title sequence.

Here are a few things we could do in the post production work to enhance our title sequence:

• Knowing when to cut- every time we cut, there must be a reason for it. Cutting must be done to show emotions, as well as conveying the story of the film. 

• Holding shots- we can hold shots either on subjects or objects in our title sequence to determine their significance and connoting to the audience a feeling of importance in the film, as well as, giving the audience time to connect with the characters and what they are feeling.
• Shot ordering- The general rule for movies is beginning with a master shot then follow up with a shot of a subject (character). However, when we sometimes break this rule, we can create a sense of mystery as the audience are slightly confused as they were not expecting it.
• Cutting on action- cutting on action can make the title sequence seem more transparent and often leaves the audience craving more, therefore it will help us successfully attain our goal for the title sequence; leaving the audience 'on the edge of their seats'. 
• Focusing on the viewer's eye trace- this involves making sure that we don't change the perspective focus of the viewer's eyes too drastically so we can create a more flawless transition. This helps us, as editors, control: where the viewer is looking, what they are seeing, their feelings and the story that is being told to them.

Overall, using all these techniques and procedures, we hope to achieve a title sequence that is cohesive, includes seamless cutting and conveys a powerful potential story that will be told in the film through the title sequence.