Attrtacting target audience.

Target market homework

Target market homework

choosing a target audience is one of the most important decisions that need to be done before planning a film because this will allow you to follow the assumptions the specific audience has towards the film. 

The first movie i researched was the imitation game:

 This movie is said to have a target market of middle class males of the age 55+. the top three regions where this movie will be liked the most will be : The city, north east and the south coast of the united kingdom.

there profession was said to most likely be advertising/ marketing, military and defence and in the entertainment industry. this allow the researchers to come up this statistics that say that the consumer of this film will most likely have £1000+ spare money monthly.

The lifestyles of the target market is somewhat middle class/ upper class with interest consisting of:

The second movie i researched was now you see me:

the demographic of this movie is males between the age of 18-24 living in the regions of the midlands, north east and central Scotland. it is said that the people in this specific market have professions in telecommunications, civil society and architecture having less than £125 at the end of the month to spare.

The life style of the target market is: 

Audience profiles for films

Target Audience

A target audience is done before producing the film where the segment of people that the product is aimed act is based on the genres codes and conventions. Below are three films that I have researched relating to the target audence.

Maze Runner

My first research I have done is the action movie Maze Runner. The target audience that usually likes the film Maze Runner is males aged between 40-54 that lives in the South Coast, Midlands and East Anglia. They enjoy swimming, tennis and going to the cinema. The brands that they consume are Waitrose, Next and Marks and Spencers. The type of social class that usually watches this is Middle/working class who are mostly left wing. The professions include Finance, Construction and Architecture.




Forest Gump

My second research was Forest Gump. This movie attracts middle class women aged between 40-54, mainly right wing. Their general interests are movies, people and celebrities and uk news. Their personality includes funny, gentle and firm-minded but occasionally lazy. The audiences likely professions include Engineering, Hospitality and travel and lastly, telecommunications. Top regions that like Forest Gump is London, Yorkshire and Wales and Avon. Their hobbies include scrabble, pub quizzes
and going to pubs and night clubs, The clothing brands
they usually buy are banana republic, Dorothy Perkins
and Jane Norman.






Mean Girls

Lastly, teen comedy film Mean Girls attracts young women aged between 18-24 and has a social

grade C2DE. The top regions are North East England and London. Their professions include Media and publishing, entertainment and travel and hospitality. Clothing brands include Asos, Topshop and H&M. People who like Mean Girls describe themselves as funny, understanding and open but occasionally stubborn , lazy and disinteresed. There hobbies include singing, going to the cinema and video games. Some of there interests are people and celebrities, beauty and grooming and lastly fashion design and cosmetics.

Audience Profiles

Kill Bill (Volume 1&2) 

The first film I researched is Kill Bill. The genre of this film is a multi-hybrid including the spaghetti western, blaxploitation, Chinese wuxia, Japanese yakuza films, Japanese samurai cinema, and kung fu movies of the 1960s and 1970s.

The demographics for the film seem to be Male gender base, ages 25 to 30. Most seem to be in Yorkshire and the West of the country.
 The audience seem to be more left winged than right winged, this could be because of the heroic freedom the character desires from a person's dictatorship on her personal life.

Their professions seem to have a inclusion of fashion design, engineering, publishing and media. Due to their level of highly paid income they normally have a estimated spare of £500 to £999 to spend monthly.

Their hobbies include watching TV, taking quizzes and listening to music. This links in with the film and it is highly based and concentrated on music and how the music delivers the actions performed. The music creates a testified atmosphere.

Moreover, their favourite sports include, athletics 100m and indycar racing. Their general interest stretch from international news to politics to movies.

Similar movies they enjoy watching include; Pulp Fiction, Blade, 300.

Titanic 1997

The second film I researched is Titanic. The genre of Titanic is a disaster. majority of the Titanic seem to be woman aged between 18-24, the majority are working class. Their based location is London, East Anglia and mainly the west of the country.  

Their hobbies and interest include swimming and tennis. 

Their clothing brands include Dorothy Perkins and Pineapple. 

Other movies they enjoy watching include Bridget Jone's Diary, Four Weddings and a funeral. 

The Heat 2013

The genre of The heat is a hybrid between Action and Adventure and Comedy. Most of the audience seem to be left winged than right winged. Their professions include well paid architectural jobs and police and emergency jobs. 

Their mostly likely pet most own is a cat. Their hobbies include car boot sales, Driving and buying and selling online.  

Most would consider themselves as considerate, loving and well balanced. 

their top make of a car is a BMW  and they like clothing brands such as Nike, Adidas and Ben Sherman. 

Most of them read newspapers such as the Sun or the Daily Mail. 

 They are also online on an estimate of 41 to 45 hours per week. 

Genre and Audience Research

                  
     

About genre

                           Information about film genre

From sub-genre to  hybrid genre, genre can be categorized in many different ways. Genre is the type of a movie and it helps categories different movies based on their content, plot, motifs as well as other factors. From action to horror, different genres have their unique codes and conventions which are recognizable and unique to a certain genre type. Action movies have many different codes and convention, cars for example, action movies such as the 'Fast and Furious' are well known for containing numerous racing cars.

Similarly, there are also 'genre tropes' which are elements expected in a specific genre. An example action for action movies could be; the 'good guy' fighting the 'bad guy' as this story-line is synonyms to action movies as it's what most action movies contain. 

Genre is also used to attract a specific target audience as people have different tastes and what may appeal to one group of people may not appeal to another and by looking at the genre of a movie, it establishes its content and what to expect from it.

Furthermore, there are also movies which cross between two or more genres, these are called 'hybrid genres'. For example the movie 'Scream' is a hybrid genre film as it is a 'Horror, Comedy', meaning that it contains codes and conventions of both genres, Comedy and Horror. This is extremely useful for film producers as it enhances and stimulates their creativity by allowing them to combine codes and conventions of more than one movie genre to improve the quality of their movie, as well as making their movie appeal to a larger target audience and making it more successful as a whole. 

One genre I enjoy watching is action. This is due to the fact that there are always missions to be completed in action movies and the thrilling experience of watching the struggle the protagonists go through to defeat the antagonists is incredible. Action movies also contain many outbreaks, whether it's shattering windows or kicked-down doors, the sensation you get when you live vicariously through the characters is amazing. Lastly, action movies such as 'Fast and Furious 7' also contain extremely emotional endings, such as the death of a loved one. These type of endings allow you to feel the protagonist's pain and makes you, truly feel part of the movie.

Another genre I appreciate is 'Comedy'. Comedy films are often filmed in a setting where social events usually take place, such as a canteen or pub as these settings create a feel of realism and suspends the viewer's disbelief. This is also supported by the camera work which is naturalistic and it creates a sense of equality between characters and realism. Sound is another important aspect of comedy movies, diegetic sound such as conversations needs to  be clear, making sure the viewer understands the jokes and is able to laugh at them. Non-diegetic sound is also extremely important as it is usually a tool that, if used properly by film-makers, could place emphasis on certain scenes. Overall, I enjoy comedy films such as 'Trading Places', starring Eddie Murphy because I find it fascinating how film producers can create an enjoyable story, but make it funny, amusing the target audience and leaving them desiring more humor.

Lastly, I also enjoy 'Drama' movies like 'Titanic' as they tend to contain realistic story-lines and in-depth character development which really helps the target audience bond with the main characters. Dramatic films also have intense social interaction and emotional scenes which tend to affect the viewer emotionally while keeping them on the edge of their seats, This is done through the inclusion of climaxes and anti-climaxes to maintain tension throughout the movie and through story-lines to which the viewer can relate to, making it easier for the target audience to become emotionally invested in the film. To conclude, what I really enjoy about dramatic movies is that, although they do not always end happily like action and comedic movies tend to, they still have a form of realization for the protagonist which would still satisfy the target audience and make them feel fulfilled after watching a dramatic movie,

The 4 types of film openings and analysis of favourite film

                 The four types of film openings:

Ø  Titles on a blank screen

Ø  Titles on still images

Ø  Titles over moving images

Ø  Titles using animation or motion

Titles on a blank screen- Conventions and reason for use:

·         This is the most commonly used type of film opening.

·         It usually includes different kinds of type face on a black background, most commonly a white face to create contrast.

·         It’s mainly used due to being low-budget and it is a simple way to involve institutional information.

Titles on still images- Conventions and reason for use:

·         Used due to being more elaborate than just simple white text on a black background.

                          

·         It’s an efficient way to incorporate text along with a moving image and sound to hint the tone and genre of the movie. 

       

·         There are more credits than just the producer and studio of the movie, also involves cast and the text matches the background image.

 ·         It also requires a combination of media.

Titles over moving images- Conventions and reason for use:

    ·         It includes: credits, moving images, titles and no dialogue.

    ·         Serves either, a metaphor or a narrative thread.

    ·         It helps introduce tone or storyline.

Titles using animation or motion- Conventions and reason for use:

·         It was highly popular during the 1990’s.
·         It contains titles, incorporated with moving images.
·         Requires digital technology and advanced editing.

Other types of title sequences- Conventions and reason for use:

Narrative title sequence- This is integrated into the moving image and it’s used to further explain the storyline briefly.

Discrete title sequence-Titles are still integrated into the moving image but its unclear what the storyline or plot of the movie is, it only hints what will happen further in the movie.

Stylized title sequence- Highly stylized, a mixture of both narrative and discrete title sequences, however the images and title have been filtered and edited to create a combined effect.